Bringing products to life.
Project:
Animated Product Videos
Role:
Creative Director
Background:
Medtronic’s (formerly Covidien’s) energy portfolio is an industry standard in laparoscopic and open vessel sealing. Millions of procedures are performed using this equipment and is widely regarded by surgeons. Over the years, innovations in product technology produce new iterations that we help to promote through animated explainer videos.
Solution:
Here are several videos that we’ve created. Knowing that surgeons are limited in their time, we produce short animations that get to the key points quickly. We showcase the new product, explain its benefits, and show it in action with anatomical animations. Our process includes thorough storyboarding, regulatory reviews, and animation production.
Results:
These are versatile videos used on websites, emails, social media, and for sales conversations.