If a picture is a thousand words, a video is worth 140,000 differential equations.
Project:
Investor Video and Tradeshow Materials
Role:
Creative Director
Background:
Environmental, Social, and Governance (ESG) are the areas in which a company can be evaluated to determine its sustainability. ESG Investing encourages investment in companies that rank high in ESG. Entelligent, a budding company founded by a Nobel Prize winning scientist, is taking ESG rankings even further. Their proprietary analytical software, Smart Climate, aims to reward companies making the biggest impact on climate change. Entelligent needed a way to succinctly tell their technology story to acquire funding for their platform.
Solution:
Without being able to show the software (still in development) my team created a series of visual metaphors to explain the fundamentals of Smart Climate. Utilizing 2D and 3D animation, we created an other-worldly visual style to fascinate future investors and entice them to learn more about Entelligent. We then created supplementary trade show materials to synchronize the new look and feel for a unified presence.
Result:
This video has changed the game for Entelligent. Solving the “what is it?” problem, this video has helped them gain attraction from several investors to continue building their platform.